Collecting Unbiased Data

Collecting the proper data can be on of the most difficult parts of making an objective decision. When someone is collecting data they have an objective that they are trying to accomplish so the data they collect needs to support that objective. Our subconscious does the same for us as some survey takers do consciously. When looking at results of surveys the question is who did the research. When you find out who did the research it can become clear as to why the results of the surveys came out s they did. I think the same can be said about our decision making. If you look at who made the decision you will see evidence of the intentions and/or objective of them.

The challenge for us is to remove ourselves from the process as much as possible so as to limit the influence of our biases or objectives on the decision. Easier said than done but the goal none the less.