July 10, 2009

Media Stereotypes Affect Diversity Consciousness

I think that for the most part the portrayal of stereotypes in the media are detracting from the cause of diversity. I don't believe that stereotyping is ever a positive thing. From news stories to sit-coms the media representation of stereotypes is typically done in a negative manner. As is typical for news stories the majority of reports are done from a negative perspective and when they involve individuals of various races the media paints the individuals as a representative of their race and puts them is a box of expectations. There are certain news items that are expected to be done by or including specific races which leads to dangerous assumptions on the ethnicity.

On a national level the promotion of diversity in the workplace is tough to judge because it depends on the field of media. Within national news organizations the diversity is severely lacking but when you look at national sports news organizations their are high levels of diversity represented. I think that there is much more promotion of diversity in the workplace at the regional and local levels. Depending on the demographic of the audience there is a more conscious effort to promote the diversity.

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