While advances in business technology have limited some of the impact of traditional business tactics organizational psychology is still an area that requires attention for businesses to be successful. Organizational development serves several purposes within an organization. The first area in which organizational development can be useful is in business survival. When businesses are struggling to compete and stay relevant in their given market organizational development seeks to analyze and determine where changes need to be made. The next area is in affecting organizational performance. Organizational development strategies work to develop methods of affecting performance to illicit a more productive and motivated response. The last area is to address plans for organizational change. Businesses grow and develop where the use of organizational development strategies can be used in implementing and development plans for changes that need to take place.
In today's society with how unexpectedly things change the need to be able to roll with the punches is a huge asset for organizational success. The understanding and application of organizational development techniques will support organizational leaders in being able lead effectively for the personal and professional development of the organization and those who are employed by it.
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