Misuse of Language in Marketing

The use of language in advertising is done in such a way as to create a sense of need and a sense of urgency in those the advertising targets. Language is used as a means of reaching people in a way that gets them to respond in a specific way. The ability to create a vision in peoples minds of what a product or service will do through the use of language is a powerful tool that can be used to inform or persuade. More often than not many marketing/advertising mediums are filled with misleading or incorrect information about a product or service. Many times it is also the fact that the advertising portrays an idea that through logical thought processes makes no sense.

TV service providers are very strategic about their advertising to do it in such a way that makes sense in the context of the advertising but otherwise would be a waste of money. When you have a basic package you are able to add on movie or premium packages to get more channels. When the TV companies promote these packages to their customers it is presented under the idea of 'the more you spend the more you save.' When you add on more than one package the price for the individual packages goes down but overall you are spending more. Very misleading advertising strategy that in most situations would not make sense.