The e-commerce world has many communications techniques that use digital media resources to promote products and services to customers. With the utilization of banner ads and pop-up ads everything from an organizations website to an individuals blog can be turned into an e-commerce resource. Electronic resources can also be used to create marketing newsletters in which advertisements can link to another website with more extensive and targeted information about the product/service. These interactive ads also create a marketing platform that can be used to put other products in front of the customer that are complimentary to the original product being shopped.
Another form of communication that has potential for great marketing usefulness is that of text messages. Through social networking sites and cell phones it is possible to reach a large number of people in a short amount of time with targeted marketing information in a relatively immediate fashion.
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