E-Commerce Marketing & Publicity

This is an interesting question in that e-commerce is more and more a part of the real world. The object of e-commerce and real world marketing and publicity is to draw people to a product or service with the intent of increased organizational success.

In e-commerce marketing & publicity the customer can be more targeted or it may be more widespread. Mailing lists and purchase history can be used to direct e-mail marketing information to customers with the highest chance of a positive response. This marketing can be done through digital advertising tools that can be created and delivered with greater speed and more affordably than real world media.


Real world media does hold advantages in marketing and publicity communications through the ability to utilize the senses of smell, touch & taste above and beyond the use of sight. These other senses add to the flexibility and response to communications from the consumer.