Traditional Communications In E-Commerce

With all the advances in technology they have yet to develop a way for e-commerce customers to experience the senses of taste and touch. The ability to taste a wine or sample birthday cake are essential pieces of the procedure for purchasing these items. The same can be said about being able to feel the warmth of a winter coat or the texture of fabrics. Until technology advances to these levels some real world communications will continue to be a factor.

There are, however, some communications that can be used in e-commerce that were developed in real world environments. Many traditional print media communications have been successfully converted to digital media so they can be used for e-commerce. Everything from postcards, newsletters and posters have been converted to e-mail blasts, digital newsletters and banner ads for the purpose of communicating in the e-commerce environment.