How may a group be motivated to accomplish goals? Is it necessary to motivate every member in a different way? Why or why not?
One of the most effective ways to motivate a group to accomplish goals is to give the members of the group an opportunity to have an interest in the success of the group. Whether it be in the planning stages where the group members contribute and thus want to see their plan succeed or in the understanding of what the goal means to the group and its future success thus encouraging everyone to strive for success. I think it comes down to group members having a vested interest in the success of the group and without that they may not feel the motivation to work towards group success.
Group leaders do need to be aware of the various personalities that are represented in the group in order to understand how to motivate each member. Not all members will be motivated the same way but all of them can be motivated. The challenge is to give everyone a role and motivate them towards success. Some members may be motivated intrinsically whereas others may be motivated extrinsically and the success of the team depends on finding those buttons to push.