Imagination & Creativity in Business

I do believe that some level of imagination and creativity are necessary for an organization to grow. Without these things organizations could grow stagnant or content with where they are and see no reason to change anything they are doing. I think it relates to the concept of stupidity. Stupidity is doing the same thing over and over again and expecting different results. Within an organization if you continue to run the business in the same way that it has always been done and cannot understand why it is not growing any more there is a lack of imagination and/or creativity in trying to come up with new concepts or programs for the organization.

An organization that seeks to foster an environment of imagination and creativity will reap the benefits of that. Knowing that there is support and encouragement to be creative and imaginative at work will accomplish a couple of things for the organization. First off, employees will feel more of a sense of value and ownership in the organization because they have some level of input into the programs or concepts which move the organization forward. Secondly, the organization will free its' employees to add another level of conceptualizing to the leadership of the organization and increase the breadth of the perspectives which go into the business decisions being made.