Business research is a system of inquiry that is used with the intent of providing valuable information for managerial and/or leadership decisions. The process involves several steps; acquiring, analyzing and dispensing data in order to provide relevant and qualified information that will spur the organization to take appropriate actions for maximizing business performance. In order to make informed and appropriate decisions research must be done to support the decision. In simplest terms, business research is the process of gathering information in order to make good business decisions.
For organizations to be successfull and continue to grow business research must be a tool that the leadership of the organization uses to make the most appropriate and opportune decisions. Without the use of research there is little to no basis for justification of the decisions that are made in an organization. One of the challenges for organizations to understand about business research is that there is a positive and negative aspect of any research. Research may result in positive support for the plans of the organization but it could also come as a negative result. A negative result in business research does not mean the decision should not be made but simply that the process or reasons behind the decision may need to be re-evaluated.
Extensive and thorough business research will result in decisions being made which have a positive impact on an organization with limited negative impact.
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